“Horeca Trade - the butterfly”

Horeca Trade, a company of BIDVest group stated its life as a cocoon, with only five employees and one founder, Hisham Al Jamil. Nurtured with passion, dedication and faith, Horeca Trade emerged from the cocoon a majestic butterfly, shining in the foodservice market.

Horeca Trade is the only company in the UAE that is completely dedicated to the foodservice channel. From the people and products, to the distribution and marketing, Horeca Trade does it all. All made possible by a business model built from the ground up specifically to accommodate the foodservice standards and requirements.

Horeca Trade offers front and back of house brands and products with the ultimate objective of offering the right product, at the right price, with the best possible service. We represent premium international brands such as S.Pellegrino and Acqua Panna, Unilever, Lambweston, De Cecco, Sweet Street and Arla just to name a few. Our distinctive competency is defined by our focused attention to the foodservice channel and the Solution Selling approach. We provide our customers with a total supply solution addressing their daily challenges that go hand in hand with their aspiration of delivering a successful dining experience to their guests, ensuring a healthy profitable growth to their business.



Horeca Trade is a corporate member of the Emirates Culinary Guild and is HACCP and ISO certified and recently has implemented the Digitrak temperature monitoring system.

The latest milestone at Horeca is the new subsidiary in Saudi market “Al Diyafa Co.” Another foodservice dedicated company with branches all around Saudi (Khobar, Riyad and Dammam). Al Diyafa’s business model is similar to Horeca Trade with almost the same brands on board in addition to Monin, Elly coffee and many more.